Professor is born in the XIXth century and carries with him all the attributes from that time: a hat, a moustache, and a monocle. He is a scientist and throughout his experiments he discovers combination of flavors that will explode in your mouth when drinking it.

These three elements needed to be very “iconic” and present on the design. The comic style of the head opens the possibilities to target a younger audience than they have up to now.

I wanted to bring a mysterious and sturdy part to the character so it triggers people’s curiosity, explaining why I decided to opt for a foggy background on the different background used among their graphic communication.