Neoleet is a start-up located in Porto, Portugal and working in Consulting, Lead Generation and Sales to French companies.
For this project they wanted a website that was breaking the rules of design for that specific industry. In fact, when usually website in this industry could be looking strict, they wanted and dared to be different. They wanted it to give a feeling of holidays to their client. A website that would warm-up your heart while visiting it. The colors needed to pop, be fresh and young.
The project included the creation of:
To reflect their wish of being different, I went with a fresh and colorful model where contrasts attract your eye to the right place.
The use of colors and small scrolling effects give the website a very dynamic feel which reflects the energy of the company.
I also designed some plant assets (see below) that I could use in different ways on the website to bring this natural feeling and the natural contact that the company desires to have with their customers.
The watercolor effect on this assets give them a bit of life. The conscious choice of having tropical plants helps to bring the warm feeling that the company mirrors.